cruise control.

In recent weeks, and including this week, designers have been showing their Cruise 2017 collections. Amongst these, there are several which are usually presented as destination fashion shows and this season has been no different. I wanted to focus on these as Cruise (also known as Resort) is a bonus collection of sorts and so by making it more of an event and a spectacle it ensures that people don’t miss it. I noticed this in full effect this year thanks to social media – each of these destination shows had its own hashtag across Instagram, Twitter and Snapchat and so images of the looks and the venue were flooding in from all sources. I also think that by taking the collection out of where it originates, such as Paris or Milan, for Resort is actually quite fitting and generates excitement for a show outside of the Spring/Summer and Autumn/Winter schedules.

Chanel – shown in Havana, Cuba: classic Chanel styles updated with colourful prints, graphic tees and embellished pool slides.


Louis Vuitton – shown in Rio de Janeiro, Brazil: athletic and structured, bringing texture with suede and leather panelling.


Dior – shown at Blenheim Palace, Oxfordshire: although I still miss Raf Simons, Dior continues to produce highly covetable collections. Ruching and gathering to create movement and a variety of patterns elevate simple silhouettes for feminine yet strong, modern looks.


Gucci – shown at Westminster Abbey, London: another stellar example of Alessandro Michele’s now trademark eccentric Gucci woman. Clashing prints and combining sequins, furs and ruffles create stand-out looks but the addition of graphic tees and denim add a casual cool.



images via

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